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VINYL SALES UP 39 PERCENT By Sean Griffiths

10 January 2012
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VINYL SALES UP 39 PERCENT

Despite the ever present claims that the music industry is on its knees, begging for mercy from the savage beast that is internet piracy, there is some respite in the news that vinyl sales rose by 39 percent in 2011. 

While dance music's biggest players continue to move away from the format, preferring to use CDJs or digital platforms like Traktor and lighten their record bag load, the increase in vinyl sales seems to be fuelled by the home consumer. 

Media research agency, Nielsen Soundscan reported an increase in sales of the format from 2.8 million units in 2010 to 3.9 million units in 2011 and suggested the consumers desire for a tangible product as the driving factor.

In the last few years, more mainstream acts have begun to release on vinyl again meaning the formats resurgence has moved from a nostalgia fuelled hipster phenomenon to something with mass market appeal.

The increase in deluxe packaging and inclusion of a download code, meaning people can also upload their purchase to their iPod, has also fuelled the increase in sales.

Here at Mixmag, we're always glad to hear of people getting a feel for the vinyl and to celebrate this good news, here's a video of a fifteen year old A-Trak showing off his skills on the wheels of steel at the DMC World championships. This kid might go somewhere one day.

TAGS: A-TRAK / NEWS / VINYL / VINYL SALES INCREASE

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