What exactly is the Association For Electronic Music? Read our guide here
Top industry players have come together to form the Association For Electronic Music (AFEM).
It looks set to become a kind of dance music lobby group and was unveiled at the Midem conference (a key date in the music industry calendar) yesterday, Monday January 28, with an aim to "ensure electronic music gets the recognition and status it deserves".
AFEM is the brainchild of Ben Turner, who takes a key role in organising the International Music Summit in Ibiza and manages Richie Hawtin, and Kurosh Nasseri, a lawyer who has represented the likes of Afrojack, Deep Dish and Paul van Dyk.
It brings together a whole host of leading industry figures from across the higher echelons of mainstream dance music, including Matthew Adell, CEO of Beatport, James Barton, founder of Cream and current president of electronic music at Live Nation, Amy Thomson, manager of Swedish House Mafia, and Tom Windish of leading agency Windish. If you're interested in who else is involved, Music Week has compiled a comprehensive list here.
As has been well reported, dance music is now worth some $4bn globally, and AFEM looks set to represent it on the world stage. It will be a not-for-profit company with offices in the UK and US and has some seriously well respected personalities on-board.
In an official statement, Ben Turner said: "These are extraordinary times for electronic music. We have seen it break through into the mainstream in the US and become the backbone of modern pop music. Yet despite such success, it feels like there is an even bigger need for an Association for Electronic Music to exist and speak with one voice.
"Now that our time is here, it is essential we take the opportunity and develop the long-term infrastructure that it needs to flourish. The initial team we have assembled was easy to identity: people who really care about where this genre goes, and how it gets there. It is a future alliance for future music."
Kurosh Nasseri also added: “This is an historic day, the launch of the first international trade body representing a single genre since the Country Music Association began in 1958. Our motivation is wholly positive – to ensure electronic music gets the recognition and status it deserves.
“It is time for the many companies and individuals involved in our business to speak with a unified voice to represent the genre and to address the issues. And that is the mission of the Association for Electronic Music."
Interestingly, AFEM has appointed Nile Rodgers as an ambassador and the Chic man is giving the group his full endorsement. Last year, Rodgers was one of the star speakers at the International Music Summit in Ibiza and is known to be collaborating with Daft Punk, cementing his reputation as a dance music luminary even further.
More news when we have it.