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They hinted at a collaboration a year ago when shooting the Billboard cover. Now, following a promo video uploaded to YouTube last week, all is becoming (a little) clearer.
Today sees the launch of a YouTube music network that's headed up by the all-powerful DJ tripod: Skrillex, Diplo and A-Trak.
The channel, titled Potato Will Eat You, is inspired by the spirit of early music television and will "give voice and vision to the immensely diverse and ever-growing field of music."
Watch the trailer below to get a little flavour of what's on offer and tune into Potato Will Eat You today at 4pm (EST).