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RUSKO PLANS TO RELEASE ALL OF HIS MUSIC FOR FREE

26 October 2012
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RUSKO PLANS TO RELEASE ALL OF HIS MUSIC FOR FREE

Earlier today we reported that Rusko is going to release an EP for free on November 4. Now we can reveal that he's planning to put out all of his future records free of charge.

It's a bold and unexpected move from the LA-based producer. Shortly after announcing his 'KAPOW' EP would be available at no cost, it was confirmed that all of his forthcoming material would be given away free.

In a statement, Rusko said: "It's about promotion and not profit - I want to give the fans the music in real time. If they can help me promote it too then it's essentially what a label does anyway but just without copyright restrictions... I just want everyone to be able have my music if they want it."

What looked to be a one-off gesture of goodwill to fans has now become a certified career strategy.

Both of Rusko's albums have been released on Diplo's Mad Decent label but now the UK dubstepper's contract with the imprint is up. A spokesman for Rusko said: "He finished his deal [with Mad Decent] and rather than renew it, or find another label, he's decided to self-release for free to fans with the aim of getting his music out there widely to the max amount of people in the easiest way possible."

We're yet to see if this means that he'll only be releasing music in digital form from now on or whether he'll endeavour to make his material available physically too.

More news when we have it.

TAGS: DANCE MUSIC / DIPLO / DUBSTEP / EDM / FREE / IMPRINT / KAPOW / LABEL / LOS ANGELES / MAD DECENT / RUSKO

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