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PMR RECORDS: "THINGS HAD BECOME REALLY STALE" By Patrick Swift

09 March 2013
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PMR RECORDS: "THINGS HAD BECOME REALLY STALE"

PMR Records have spoken to The Guardian on their recent success.

PMR, which was started in January 2011 by brothers Ben and Daniel Parmar, has been behind the astronomical rise of artists such as Disclosure, T.Williams and Jessie Ware (pictured).

Before Ben started PMR with his brother he was a respected A&R at Polydor, and he said: "Things had become really stale – big labels had completely lost their identities...I wanted to start a music company that had a real culture."

Ben was already managing Bristolian house prince Julio Bashmore, so it made sense to look to the UK underground when adding to the PMR roster.

Ben also added: "What we've tried to create is a family atmosphere where artists feel comfortable to be themselves...I guess the fact that I work out of the front room of my house with my brother and that all the acts on our roster have respect for and awareness of one another has been really important in allowing artists to be themselves. It's created a unique atmosphere where everyone supports each other and attends each other's shows. I've never really experienced that before. I think it's quite rare."

Disclosure have already had a UK #2 in the singles chart this year and Jessie Ware's debut album was nominated for a Mercury music prize last year, so the future looks bright for PMR Records.

TAGS: DISCLOSURE / JESSIE WARE / PMR RECORDS / POLYDOR / T.WILLIAMS / THE GUARDIAN

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