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NICOLAS JAAR: "COMMERCIAL DANCE IS THE EPITOME OF CAPITALISM"

02 February 2012
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NICOLAS JAAR: "COMMERCIAL DANCE IS THE EPITOME OF CAPITALISM"

In a recent interview Nicolas Jaar said commercial dance music in the US is the "epitome of capitalism", linking the fact that people stay out listening to dance music for longer, upping the sales of booze.

He said: "I think it's all tied to the fact that, if you go to a rock concert and you see a band play, you have a couple of beers, and then hang out for an hour and a half and then you leave. If you go see David Guetta or a DJ you're gonna go to a club, drink five drinks, then get drunk and buy even more and stay for seven hours. So in the end it's a better business."

"I think to a certain extent the main idea of the music industry, at least in America, is to push what sells and this crazy trance-pop music is not only selling but also helping the economy. In a way it's the epitome of capitalism having reached its peak in music."

But Mixmag's star of 2011, who also produced one of the best albums of last year, seems to think it can't get any worse. "Now all pop is trance and I've no idea where we can go from here because it feels like we're at a summit. It feels like it can't get any harder, it can't get any faster and it can't get any cheesier."

We hope not.

Read the full interview here.
Photo: Shawn Brackbill

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TAGS: NEWS / NICOLAS JAAR / USA

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