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MYSPACE: "ARTISTS ARE JUST LOOKING FOR A HOME"
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Although at one time it seemed like the social networking site had died a death, Myspace is up and running again and looking to make a comeback.
The now Specific Media-owned company is aiming to perhaps not beat the likes of Facebook and Twitter outright, but offer a more music-focused service much like Spotify and Last.fm.
Chief executive Tim Vanderhook explained: "The promise of discovery and sharing new, good music was never really fulfilled by other services out there. It's an unfulfilled promise that nobody ever really executed on."
"Artists are really tired of sending their fans over to one platform to listen to music, another to watch a social stream, and others watch videos, buy merchandise or purchase tickets," said Vanderhook. "They really are just looking for a home, and we try to be that for artists."
Could this reincarnation see MySpace coming back to the fore for artists and music lovers alike? Let us know what you think.
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