Her new album is called MDNA. So the best time to promote the album would be in front of a crowd of dance music fans. Obviously.
This weekend Madonna introduced Avicii before his set at Ultra Music festival and seized the opportunity to re-iterate her love of electronic music.
"In my world, music and dance are not separate," she said. "Electronic music has been a part of my career since I started, and I can honestly say, 'A DJ saved my life.'
"How many people in this crowd have seen Molly?", making a reference to the drug MDMA, and of course, the new album.
She then introduced Avicii, and stuck around behind the booth while he played her new single, 'Girl Gone Wild'.
The Madge marketing machine strikes again.