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KASKADE: "NO SUCH THING AS SELLING OUT"

17 January 2013
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KASKADE: "NO SUCH THING AS SELLING OUT"

Kaskade reckons there's no such thing as "selling out".

The big room house/EDM producer has taken to his blog to opine about the notion of selling out, or not.

"I’d argue that there’s no such thing as a sellout," he writes, before continuing, "A sellout is thought of as a person who has forgotten their roots, who has sacrificed their personal integrity in order to grab at some fame, fortune, or notoriety... But I can’t believe that they are selling anything out. If that’s where they’re willing to go, that’s who they’ve been all along."

We're assuming that Kaskade has taken to his blog due to the recent explosion of EDM-inspired arguments (and debates), in which some artists are simultaneously defending themselves as pure, creative minds and being defamed as peddlers of vacuous, mundane dance music.

He continues: "We all know there are Big Men in Big Suits in Big Buildings, shot-calling what they think will be next. They’re scouting and grooming, with no love or respect for the roots of any genre... And the formulaic, nicely packaged box they put out into the world is glossy, shiny and as easy to swallow as a gel-coated sugar pill... But those pre-fabricated sounds are not sellouts either. Again: if that’s the core, if that is their endgame, that is who they have been from the start. Their roots were not dug in anywhere, they have been untethered from the beginning. There was nothing to sellout, because it was never theirs to sell."

So, if you always intended to sell out, then that's cool. You're excused. Read the rest of Kaskade's post here.

TAGS: BLOG / EDM / KASKADE / SELL OUT

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