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Hed Kandi has teamed up with Sony Entertainment Network to launch the Hed Kandi channel on Sony's unlimited streaming service.
To celebrate the occasion Hed Kandi present Under A Desert Sky at Barasti Beach in Dubai on November 30.
This is a fully interactive "virtual rave" that is being streamed live via Playstation Home and it offers users the chance to dance and interact on screen with fellow clubbers whilst listening to the beats of Hed Kandi resident, DJ Eibhlin.
Essentially it's Tron for clubbers but if you fancy having a real life rave in Dubai then head over to the Hed Kandi Facebook app to enter their competition.