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Remember when Sneak called Swedish House Mafia "DJ actors"? A couple of months on, and he's gone a bit further. In a recent interview, DJ Sneak has said the DJ trio are "manufactured like Coca-Cola" and are "vandalising and bastardising" house music.
He said: "While I do this for love and homage to the music and DJing craft, they constantly figure out ways to make it the most commercial noise they can make. Their main focus for creating is to make some hit, it is not about creating something original and soulful, it’s about following the calculated steps to come up with a hit for the purpose of their own success.
"They measure success by spending ridiculous amounts of money paying their way to the top. But they are not the first ones. Tiesto was a master at creating the super DJ brand, with big budget marketing, financial support, and a well managed team. So called DJ/ producers like Avicci, David Guetta, Afrojack must all be down with the same fabricated manufactured DJ superstar manual because they are all doing it the same way, often supporting each other to become bigger better brands.
"They are clearly manufactured like Coca-Cola.
"Listen to the classics, look back at the history. If you’re going to start making or playing house music, educate yourself and second respect the sound. They need to take a good look at themselves and realise that they are the worst thing that has ever happened to this music industry.
"We built this house a long time ago, these newcomers just like to vandalise it by bastardising the music to become some kiddie pop genre."
Read the full interview by Marcus Barnes over on Meko.