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BOYS NOIZE REVEALS 'WHAT YOU WANT' VIDEO By Patrick Swift

09 February 2013
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BOYS NOIZE REVEALS 'WHAT YOU WANT' VIDEO

Techno/electro DJ and producer Boys Noize has revealed the video for his latest single, 'What You Want'.

Boys Noize, real name Alex Ridha, was our cover star for the February issue of Mixmag and he releases this video for a track which comes from his latest album, 'Out Of The Black'.

Boys Noize said on the video: "This video was designed as a short film narrating the story of an everyday, normal guy moving in a neighborhood where everybody has superpowers. There, he discovers a mysterious cult of superheroes...The idea was to interpret the lyrics "what you want/what you get" as a metaphor of consumerism."

"It's also a reflection on the concept of normality. In a world where singularity is the norm, is being normal making you the exception? Then, the goal was just to have fun with costumes and visual effects. We wanted to communicate this awkward feeling you have when you're at a costume party, but you're the only one not wearing a costume."

Watch the video and check out the new tour dates Ridha has announced below.

22/2 – Kuala Lumpur, Malaysia @ Zouk
23/2 – Singapore, Singapore @ Zouk
2/3 – Brisbane, AUS @ Future Music Festival
3/3 – Perth, AUS @ Future Music Festival
9/3 – Sydney, AUS @ Future Music Festival
10/3 – Melbourne, AUS @ Future Music Festival
11/3 – Adelaide, AUS @ Future Music Festival
12/3 - 16/3 – Austin, TX @ SXSW – as Boys Noize (details tbc)
15/3 – 17 and 22/3 – 24 Ultra Festival – as Boys Noize + Dog Blood (w Skrillex)
12/4 – 14 and 19/4 - 21 – Coachella Festival – as Dog Blood (w Skrillex)

TAGS: BOYS NOIZE / ELECTRO / OUT OF THE BLACK / TECHNO / VIDEO

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