Watch Electric Zoo's anti-drug video
Attendees will have to watch a two minute video on the dangers of drugs to gain entry to this festival
Made Event, the promoters of Electric Zoo festival, have launched their anti-drug campaign Come To Life, alongside this year's event on Randall's Island in New York.
Festival-goers will be asked to watch a two minute video highlighting the dangers of taking drugs, in order to validate their wristbands to enter the event.
The anti-drug campaign from Made has come amidst a spate of drug related festival deaths in recent years, with one death recorded at Electric Zoo in 2013. The video hopes to encourage attendees to enjoy the moment and 'be present' without taking risks.
Watch it below.
Mixmag will use the information you provide to send you the Mixmag newsletter using Mailchimp as our marketing platform. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us. By clicking sign me up you agree that we may process your information in accordance with our privacy policy. Learn more about Mailchimp's privacy practices here.
