Since '93: Meet the 'Factory' and Insomniac, anew

Electronic music, like anything else, is cyclical. What old generations experienced, new ones will too, in updated and varied, but patterned ways.

In the late 90's, Insomniac rose to recognition thanks to its ability to tap into what people really wanted. At the time, it was as simple as a room and great talent to lead a couple hundred people into a late night on the dance floor. Since, the concept has blossomed and been accessorized with a handful of bells and whistles, but still, the idea stays true.

It would be oblivious to ignore the changing - and arguably, maturing - interests of young American dance music fans. Where big room blares and sets designed for an explosive, but short-attention span experience once satisfied now leaves fans yearning for something more.

And with the same method that they've mastered over the past two decades, Insomniac continues to remain attentive and perfectly in tune with exactly what the people want.

"There is nothing like the rattling of warehouse walls when the bass hits and the feeling of hearing amazing music in a non-traditional venue with like-minded humans. I feel it's important to recreate that environment and those renegade vibes for a new generation."

Continued...

And this year, Pasquale is doing exactly that with the introduction of Factory 93, the aptly-named warehouse event that dually serves as homage to the CEO's own, grungy roots that began 23 years ago.

Factory 93 is set to take place on May 21 at a still undisclosed location with a line up that could easily be comfortable in Ibiza or Amsterdam's illustrious nightclubs. Long time Los Angeles resident Doc Martin leads off the night ahead of Germany's own Santé and Sidney Charles who will lead in with a special b2b. Finally, UK's Hot Since 82, an appropriate and welcomed captain of the international underground circuit, is set to deliver an extended three-hour set at the show.

"I love coming to play in LA. There's something totally unique about the atmosphere at the shows," Daley Padley, better known as Hot Since 82, explains. "It's a city built on and famous for show business, so it's fascinating - even in the short time I've been visiting - to see the underground music I represent become show business in its own right."

The lights of EDC will likely shine bright for a long, long time, despite the changing tastes of dance music devotees... but in the meantime? Los Angeles is readying to welcome a back-to-basics shift with Insomniac at the helm.

For whoever you might be - a seasoned raver from the world of JNCO pants and party lines or a newer inductee more familiar with entire seasons of festivals and discovering music through SoundCloud - Insomniac has both a new and old story to share, and has no hesitation to welcome you in.

"It's important to recreate that environment and those renegade vibes for a new generation," Pasquale concludes. "In the end, I'm still just a raver who loves the culture."

Valerie Lee is Mixmag's US Digital Editor and still has her raver kandi stashed somewhere. Follow her on Twitter here

Factory 93 takes place in Los Angeles on May 21. Tickets are available here.