Electronic dance music hero Liam Howlett of The Prodigy asked his manager to contact London based trainer brand Double Identity as he desperately wanted a pair of their trainers. Unfortunately the specific ones he wanted were a discontinued line.
Still not satisfied, Liam sent a picture of his old trainers, botched together with gaffa tape and completely battered. He had worn that very pair for every live show of their IMD tour, and simply couldn’t let them go.
When they saw his sheer dedication to their pair of shoes, they reconsidered and have remade the iconic shoe. “The worn in look is totally my style, but mine had gone way past that stage. It's cool that we could collaborate with Double Identity to bring them back to life.”
Double Identity are now giving you the chance to win a pair of the re- released shoe, signed by each member of The Prodigy. For your chance to win this exclusive prize visit here.
Words by Catherine Elliott