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Superga UK have just announced British Superstar Rita Ora as the face of their Spring Summer 2013 campaign. Rita has taken the reins from Alexa Chung, who helped Superga create iconic images with her creative direction and styling.
With her first three singles of 2012 all going straight to number one in the charts, Rita has also shaken up the fashion world with her street-luxe signature style. Signed by Roc Nation / Columbia Records after being discovered by Jay-Z, Rita has gone on to take the music scene by storm and was the natural choice to front Superga’s Spring Summer 2013 campaign.
Rita has team up with Superga for an exclusive shoot featuring the brand’s new Spring Summer 2013 collection; bringing a touch of her cool, raw style to the Italian brand’s coveted shoes.
For more info and to check out the latest collection, head to the Superga website.