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PUMA TWENTYONE STORE
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Known for its innovative approach to things, Puma keeps pushing the envelope by opening a new concept store in the Boxpark mall in Shoreditch called 'Twentyone'.
No, this has nothing to do with Adele, the name for the store comes from the fact that it is the 21st unit in the mall, and new stock, events and promotions will occur every 21 days. The store will also stock 21 exclusive footwear options, which are all shown on a menu board that visitors are greeted by as soon as they enter.
Puma is doing its bit for mother earth by putting your purchases in one of their Clever Little Bags, which you can see below if you don't know what we're talking about. Either way, you get your shoes and you're helping save the planet, it's a win win situation.
Find out more about the brand and the store on the Puma and Boxpark websites.
PUMA TWENTYONE STORE
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