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ALEXA CHUNG FOR SUPERGA SS12
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Alexa Chung is on a roll. After being signed to front numerous uber cool brands in 2011, she has now been announced as the face and the Creative Director of Italian footwear brand Superga for spring summer 2012.
Alexa was given full creative control and styled the campaign shoot along with photographer Guy Aroch. As per usual, Chung looks effortlessly cool and quirky even when covered from the neck downwards with a duvet and has really added her unique brand of hipster chic to the brand.
Upon talking about Superga’s centennial celebrations, Chung said "I'm a fan of Superga because like anything I love how they're classic, practical and elegant. Happy 100th birthday guys - I hope I'm that cool when I'm 100!" We’ve no doubt she will be.
To get your hands on a pair of Alexa’s beloved, head on over to the Superga website now.
And in the meantime you can see the 2011 campaign video, featuring Alexa for the first time, below:
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