Spearheading this new design is Karlheinz Brandenburg, the man who brought you the mp3.

Mr Bach said: “These files will be dynamically updateable so every time the user is connected his file will be updated. MusicDNA will have a test version in the spring with a full roll out at the end of the summer.”

The new format will go head to head with Apple’s iTunes LP, which gives users a similar experience with bonus tracks, lyrics and video interviews.